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How to make a Successful Career in Social Media in India

Career in social media in india

In case you are a social media addict, believe it is the best that lies in your power and have the desire to begin a career in Social Media- Not to stress then! – It is not that troublesome how some of the motor-mouth Marketing GURUS could make you feel.

In the event, that you are acquainted with social platforms, you can compose good content, think of innovative ideas, and interact with your target audiences- you can join the RACE and choose a social media career path.

Career in social media
Social media career

These days, most people appear to acquire information about the world through Twitter, Facebook, and other social channels instead of conventional news sources – And that is why the accentuation on Social Media Careers is constantly expanding.

As per the Indian Marketing Association’s prediction, within the next 5 years, organizations will appoint around 30% of their advertising spending plans to social media marketing channels.

Colleges and universities, as part of their marketing/business/information curriculum, now offer courses and degrees in social media to keep up with the growing demand for social media experts.

After receiving your master’s degree in social media, you could work in a variety of positions, including-

S.No. Social Media Job Roles National Average Salary
1 Blogger $13.45 per hour
2 Content Creator $15.80 per hour
3 Social Media Coordinator $16.02 per hour
4 Social Media Specialist $37,182 per year
5 Social Media Manager $44,138 per year
6 Social Media Community Manager $44,232 per year
7 Marketing Associate $48,308 per year
8 Digital Strategist $64,198 per year
9 Brand Manager $71,787 per year
10 Digital Project Manager $74,875 per year

This guide is short yet productive if you follow it accordingly.

How about initially comprehending what social media is, and why to choose a career in social media, then we will go into detail and understand 5 steps to get hired and make a rewarding career in Social Media-

What skills are needed for social media jobs?

A social media professional can take a variety of paths to get there. Some people begin their careers in customer service or through internships. Some people might even pursue a master’s degree in social media.

For those who are interested in working in social media marketing, these different career pathways really open up additional opportunities.

You don’t have to follow a certain, straight professional path, which may make your entry into the field feel confusing. Take advantage of this and hone these fundamental social media abilities-

S.No. Top 5 Social Media Skills
1 Industry-specific skills
2 Copywriting
3 Data Analysis
4 Creative Direction
5 Customer Service

How about initially comprehending what social media is, and why to choose a career in social media, then we will go into detail and understand 5 steps to get hired and make a rewarding career in Social Media-

What is Social Media?

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  • Social Media can be understood as a type of direct communion between organizations, governments, institutions, media houses, and their group of target audiences (customers or people in general).
  • Examples of different types of social media platforms such as online networking social media channels incorporate Twitter, Facebook, LinkedIn, Pinterest, Instagram, Flickr, Google+, YouTube, Blogging Platforms, Yammer, etc.
  • They take into consideration immediate transfers of data, information, emotions, and reactions and have the ability to circulate them around the web rapidly to turn them viral.
  • Since an ever-increasing number of organizations, associations, and offices are utilizing these social media channels, social media career opportunities are becoming progressively essential.

5 Reasons why to choose Social Media Marketing Career in India

Let’s find out the lucrative factors of building career in social media.

Image2 source slideshare

1. Perfectly blends your passion & work

Earlier work and passion were two distinct things, but with the development in a digital world and the popularity of social media, that boundary line is getting obscured and new career options are rising.

Rise of web-based social networking carried with it a remarkable amount of career opportunities for online advertisers.

This new domain gives unparalleled potential to achieve new clients, reinforce associations with existing ones, and growing the awareness of any online brand.

Organizations need gifted social media experts who can explore the social field and legitimately advertise their products and services in an effective and result-oriented manner.

2. Fosters personal connections between companies and their audiences at next to zero cost

The magnificence of web-based social networking dwells in its capacity to cultivate individual associations among organizations and their clients at practically no cost.

This affordable component is only one motivation behind why such a large number of prominent organizations are opening social media marketing career opportunities in their online marketing team.

Fruitful online social media efforts convey organizations nearer to their target audiences and give them important knowledge with respect to what their inclinations and assessments are.

There is additionally the advantage of conveying organization news speedier while giving tailor-fit offers to faithful brand supporters.

SMM efforts may incorporate company Facebook, Twitter, and LinkedIn pages along with company websites, blogs, etc.

3. Diverse range of Social Media Career Opportunities

In the event that we discuss the professions in Social Media, there are various scopes of career opportunities as social media strategists, content organizers, and community managers.

It is greatly powerful in influencing the opinions of different people. Thusly, a developing number of organizations are enlisting social media specialists whose employment is to fabricate their online reputation and offer a stage for instant feedback from prospects.

In addition, on the off chance that you take a gander at the opportunities and career development in this stage; it is incomprehensible with tremendous learning and experiences.

As per a Mashable article, “Social Media positions are popping up everywhere in all types of organizations, from The New York Times to Pizza Hut and even in the White House. Businesses of all types are identifying the need to stay connected with their communities because they recognize the benefits.”

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4. Easy, trackable, and helps businesses develop a long-term relationship

While these youthful employees are cheerful being constantly accessible on Facebook, Twitter, and other social profiles posting reports on the organization’s news, and tweeting and re-tweeting different data.

Their employment additionally involves checking on bounce rates, traffic volume, and other significant metrics, creating online networking segments for new campaigns, assisting with blogger outreach, and making long-term relations with the customer.

It may likewise appear to be more fun-full to construct your career in a similar medium where you love to spend endless hours of your day i.e. social media platforms.

5. Good salary packages even for the freshers

Career in social media
Job-oriented social media course

Although the social media career path is a relatively new phenomenon, its popularity is expected to grow exponentially.

As per the Bureau of Labor Statistics (BLS), the number of jobs for social media professionals is expected to increase by 24%. In 2017, the median salary for freshers is around LPA 1.5-2.5. If you have the technical knowledge and social media certification, more companies and organizations would like to hire you and in such cases, you can expect a package of around 4.5-6 Lakhs per Annum. 

Now, the time has come to know the 5 straightforward steps you need to follow to get hired and make a successful career in social media-

It is essential to be a dynamic client on all the famous web-based social media channels and related stages- it makes the awareness and branding of your name, noticeable amongst the different social networks.

Being a super dynamic social media professional implies day-by-day cooperation and keeping audiences engaged in something fascinating, as individuals appreciate those clients who refresh their social communities more frequently than the individuals who log in to their records once in seven or fifteen days.

5 steps to make a successful career in Social Media

1. Be highly active on all social media channels:

Image3 social media career source slideshare

  • You need to interact with your companions, followers, friends, and supporters all the time.
  • You should always post the content to their advantage.
  • It is also important to create and embed data on all the prominent social web channels regardless of the possibility that you do not utilize them; there are social media tools to refresh them without signing in.
  • Another urgent point in beginning your career in the social media business is the number of followers that you have. What number of companions do you have, and what number of individuals are tailing you on various informal organizations, pages, gatherings, records, registries, and so forth do make a difference.
  • The number of followers is an awesome approach to exhibit your power to your organization or manager- that is how you could be extremely advantageous for them by contacting mass gatherings of people effortlessly and finishing their objectives.

2. Multiply your number of followers on regular basis:

  • Increase your followers, companions, friends, and adherents in various social communities.
  • Make utilization of social properties like lists, groups, fan pages, and so on.
  • There are two sorts of individuals on social media networks. To start with, the first classification is for the individuals who take after or go along with others’ discussions and patterns. Lies in the second classification are the individuals who are trendsetters and they set patterns and begin discussions.
  • You got the chance to be a pioneer to stamp your name in a web-based social networking industry by being a trendsetter.

3. Be a trendsetter and break the News:

  • You need to be the first one who posts something, plus you need to make that viral too- something like breaking news, fascinating story, interesting videos and pictures and so forth
  • Post something doubtful and debatable as this can pull in a parcel of individuals to talk.
  • Ask inquiries regarding people groups’ interests or concerns.
  • Branding via web-based social media for the most part incorporates your profile pictures, your Bio, your style of correspondence and your polished methodology.

4. Create your own Personal Brand

  • Choose one profile picture for every one of your social networks, and abstain from changing them frequently, especially with small-scale blogging systems like Twitter. Individuals evaluate you more by your profile picture than your name.
  • Create and save your BIO to utilize on all your social media platforms.
  • Apply the style of correspondence your supporters are happy with. For Example: if your target audiences are indulged in slang, easygoing, or incorrectly spelled sort of correspondence then you ought to do it, else maintain a strategic distance from this at any cost. You can use LinkedIn to create your personal as well as professional brand.
  • Creating personal brands help you get noticed and selected by companies.

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Attend Live Orientation Session

5. Start your own blogging sites and post what you love most

  • Start your own blog utilizing free third-party services such as different self-hosted bogs or wordpress.com.
  • Start composing articles and blogs on your interests and utilize web-based social networking to drive movement.
  • You can include pieces and source URLs from different sites to get more activity.

Social Media Marketing Job Positions

Image5 social media job description source slideshare

Web-based social networking experts come in a wide range of structures, contingent upon whether you are associating specifically with key groups of audiences or working in the background. Below given are some noticeable job positions available to make a career in social media in India-

  • Social media manager/management
  • Social media developer (technical)
  • Online writer/editor
  • Social media marketer
  • SEO Consultant
  • Graphic/online designer
  • Social media strategist
  • Public relations specialists
  • Online video producer

Certification & Training for Choosing a Career in Social Media in India

Image6 social media career certification source snapdeal

Due to the nature of this field, most of the social media courses and certification programs are accessible online.

To appreciate better career options, it is important to get trained and certified in social media marketing. Digital Vidya offers one of the most comprehensive, convenient, and preferred social media marketing courses, which is trusted and advised by industry experts.

Let us delve into the details of social media training and certification program-

Social Media Marketing Course Syllabus

  • Orientation to Digital Marketing and Social Media
  • Latest Stats and Trends about Social Media (Global & Indian)
  • Relevant Social Media Success Stories (Global & Indian)

Community Building on Facebook

  • Orientation to Facebook Brand Pages
  • EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success Stories (Global & Indian)
  • Creating Facebook Community Building & Facebook Advertising

Twitter Marketing

  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

Leveraging LinkedIn for B2B Lead Generation & Personal Branding

  • LinkedIn in Plain English
  • Lead Generation through Individual Profiles
  • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
  • Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations

The opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)

Open discussion on the approach to leveraging them

Measuring ROI of Social Media

  • Guidelines for Measurement on Social Media
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure ROI

Social Media Marketing Certification Programs-

  1. V Skills Govt. of India Certification
  2. Google Certifications
  3. HubSpot Inbound Marketing Certification

Conclusion

Learning Social Media Marketing would be an excellent start for your career in social media in the event that you are passionate about social networks, marketing tactics, blogging, analytics, and adapting to the latest social media features.

More organizations will put their online marketing budget into social media marketing, generating more demand for social media career opportunities.

Therefore, follow over-stated tips, know the impact of social media, follow all social media updates, and get trained and certified to enjoy a lucrative social media career path.

Have any doubts about social media marketing careers – Ask me in the comments.

Cheers!

FAQ’s

1. Is a career in social media worthwhile?

You’ll have a lot of room to grow as a Social Media Specialist within the marketing sector. Social media experts can earn up to $66,000, with an average pay of $48,000. (there can be a high degree of salary variance in social media jobs).

2. What kind of work does social media do?

A specialized social media executive works in-

Writing social media posts, creating content, analyzing data, scheduling posts, and managing paid adverts could be some of their main responsibilities. They have a duty to use social media to enhance a brand’s reputation.

3. Does social media generate income?

By using your own referral codes and links in your posts, you may use social media sites to become an affiliate marketer and make money. And the best part is that affiliate marketing may be started for free. Affiliate codes for firms that they appreciate are commonly shared by a lot of social media influencers and content producers.

4. Is a job in social media possible?

Despite the criticism SMIs face, being a social media influencer (SMI) is a legitimate profession that allows the influencer to make a positive difference in the lives of their followers. It can also be a successful job for those who can win over an audience’s hearts and wallets.

5. Is a social media degree worthwhile?

Yes, for many students, a degree in social media marketing is worthwhile. Social media marketing-related positions are in high demand. Companies are searching for specialists to assist their products’ success in these digital waters by navigating them.

Avatar of shivendra tiwari
Shivendra Tiwari
Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion- Shivendra is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years. He relies upon his Digital Marketing learnings and uses the creative DNA for composing blogs that have the applied zeal to engage, entertain and inspire the readers- to Connect- Convince- Convert their target audiences via different digital media channels.

2 thoughts on “How to make a Successful Career in Social Media in India”

  1. Avatar of digitaldeepak
    DigitalDeepak

    Hi Shivendra,

    I knew getting into the Digital Marketing arena was a good decision way back when and it’s refreshing to see such in-depth posts. Very informative and a great read.

    Thanks,
    Deepak

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