Nandini has been working in the Food & Beverage Industry for the past 6 years. With the evolution of social media and other digital platforms, it’s really important for this industry to grow digitally and be relevant enough to reach out to the targeted customers.
Which course of Digital Vidya did you participate in? How did it help you acquire new skills related to digital marketing?
Nandini Shah: I had joined the CDMM (Certified Digital Marketing Master Course). This course has given me an in-depth understanding of all digital platforms and its impact which I am using in my current assignment.
Why did you choose Digital Vidya’s course?
Nandini Shah: I was looking out for a reliable institute for a Digital Marketing Course. After conducting thorough research on various institutes, I found Digital Vidya promising and went ahead with it.
How has the course contributed in your career growth including new job opportunities?
Nandini Shah: I have grown in terms of knowledge and role in new job opportunity after the course.
Why do you think it’s important to learn Digital Marketing today?
Nandini Shah: It is important to learn Digital Marketing today as the world is facing digital transformation & to stay relevant in this digital changing world, you must know digital marketing. If any business doesn’t follow the current trend, it will become obsolete in some time.
Share about the benefits you can foresee about building a career in Digital Marketing industry.
Nandini Shah: Digital Marketing has positively contributed to making the strategies of my business along with influencing customers on the basis of Digital Marketing Insights.
Which are your favorite 3 digital media channels (e.g. Twitter, Google etc) and why?
Google – The reach is huge and can get the desired result.
Instagram – Can showcase my product in a better way and target young people.
Twitter – Can make my business/Content trending and influence matured audience to think and try my product.
Which are your 3 favourite Digital Marketing Tools?
Nandini Shah: Google Analytics, SEO and Canva.
What is your advice to newbies who want to build a career in Digital Marketing?
Nandini Shah: Be relevant to the digital world, try all-new tends to get into details and stay up-to-date with the latest updates.
What are the challenges a person is likely to face when s/he enters into the Digital Marketing industry? How can s/he overcome those?
Nandini Shah: Any campaign will not work in one go, you should have patience and give it time. Analyze it for a better understanding.
For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?
Nandini Shah: He /She should start as soon as possible because this is the future. Try your hands on all industries like lifestyle, F&B, education etc.
Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?
Nandini Shah: Yes, it does. One should keep a close watch on competitors or relevant/Interested pages
If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfilment?
Nandini Shah: I would like to shift my career to digital completely.
How do you see Digital Media evolving in future?
Nandini Shah: I think Artificial Intelligence would be linked to Digital Marketing to present any kind of products & services.
Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?
Nandini Shah: It’s a good initiative to educate people on Digital marketing and keep them enthusiastic about the Industry. I wish Digital Vidya good luck for the future.
Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :).