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6 Major Benefits of Google Analytics

User engagement metrics | benefits of google analytics

Google analytics beenfits

Analytics is the collection, processing, analysis, and reporting of Internet data for understanding and optimizing web usage, i.e., basically observing and analyzing a visitor’s behavior on a website.

One of the significant benefits of google analytics is that it permits us to use statistical algorithms and leverage computing power to explore, analyze and understand the data and gather insights for employing betterment in futuristic approaches.

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Google Analytics can be applied to business data to describe, predict, and improve business performance.

And also for predictive analytics, enterprise decision management, retail analytics, stock-keeping unit optimization, marketing optimization, marketing mix modeling, sales force sizing and optimization, price and promotion management, and predictive credit risk analysis measures.

The benefits of Google Analytics are undoubtedly the most popular website metrics and analytical tool available, which allows us to track and report on our website’s traffic.

It helps us measure sales and conversions and gives fresh insights into user behavior. It is s an excellent tool to track our campaign responses and help drive traffic to our website.

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Google Analytics helps us track vital stats and information about our website, i.e., knowing the number of people using our site, their geographic location, and details of popular pages, which can be highly beneficial to our business.

Google Analytics Tutorial can be very helpful to us to see how effective and successful our online presence is by displaying a breakdown of all of this traffic information.

Benefits of Google Analytics:-

Google Analytics is a free tool and is all online with no purchases or subscriptions. All the wide range of tracking statistics and analyses is available at no cost. All that is needed is a Gmail account. Listed below are the top Google Analytics benefits:

1. Analyze sources of traffic:–

Google Analytics can show us how users are being driven to our website, for example, the number of people who visit our website through a referral link from another website or via organic searches, paid advertisements, or search engines.

This will allow us to see the various successful methods of traffic sources proportionally, such as if our advertisements are performing well by increasing traffic.

2. Information about visitors:-

Google Analytics provides detailed information about visitors coming to our website.

We can see the countries and towns where visitors access our website, helping us understand if any localized marketing campaigns or keywords would help provide desired results. i.e., we can improve the sessions or page views by modifying campaigns for the desired region to engage more new users and maintain old visitors.

It can also help us to tailor our content or advertising and improve the campaigns to generate a significant portion of the traffic.

3. Specific page popularity:–

Google Analytics can provide data about which of our pages are the most popular or frequently visited, allowing us to see which pages of our website are considered relevant by the visitors, and we can accordingly improve the content.

Using the information provided by analytics, we can improve the website pages to generate more revenue and customize our future content to make it the most sought information by our visitors.

4. Website bounce rates:–

The bounce rate is noted when users view only one page of our website before leaving the site.

If our bounce rate is high, we are most likely not providing relevant information to our users, or perhaps the visitors accidentally stumbled on our website.

We also need to check if any of the keywords are slightly misleading or if the quality of our traffic sources can be understood.

The bounce rate depends on the relevance and quality of content on our website, showing visitor satisfaction across our website.

This can also help us see which pages encourage users to stay on our website for longer and visit more pages. Also, this helps us improve the landing pages with a high bounce rate.

5. Traffic flow:–

Google Analytics can display the traffic flow making an entry into our website. We can understand the statistics of our visitors entering the website. We can even understand the traffic coming from desktop, mobile, or tablet; accordingly, flow can be managed effectively.

There is a lot of helpful information to be drawn from this. We can see the visitor’s responses to our landing pages and analyze the bounce rates for each page, allowing us to focus on improving those pages to increase visitor retention and generate more leads.

We can also understand what pages the visitors prioritize while navigating to our site. This can allow us to modify our pages to allow better-improved navigation while modifying rarely visited ones.

6. Review historical data:–

Google Analytics can display how visitor traffic has changed over extensive periods. This can be very useful to see if there are any trends across specific time frames.

For example, we can understand which of our marketing campaigns have been successful in helping us to shape our advertising for future campaigns or to understand and analyze the pages, services, or products that gather a more significant amount of interest at specific points of the month or year.

Data can be followed on a daily, weekly, or monthly basis.

Providing email reports, sub-domain management, outbound links, mobile statistics, search statistics, social reporting, and revenue tracking are the essential benefits of google analytics.

Thus, making it a compelling marketing and statistics tool for increasing our online presence’s effectiveness, especially as it’s free.

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FAQS

1. What are the 4 goals of Google Analytics?

You can create four primary goals within Google Analytics: destination, event, duration, and pages per session.

2. What is the overall purpose of Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

3. How many types of Google Analytics are there?

In Google Analytics, you can set four different goals: URL Destination goals. Visit Duration goals. Page/Visit goals.

4. How can Google Analytics help my website?

Google Analytics is the most comprehensive tracking tool available in the market. It gives you detailed data about your website visitors and their actions on your site.

5. What does Google Analytics Cannot do?

Google Analytics can’t track everything. While 30-50 million websites use Google Analytics to track user activity, they can only gather so much information.

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Archana Ravindranath

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