How to Become a Successful Marketing Manager

12 Min Read. |

A marketing manager is someone in an organization who is responsible for managing all the marketing resources required in a business.

They work for creating, implementing as well as executing strategic plans for the functioning of an organization in order to attract more and more potential customers with their strategic market management plans.

As per a market analysis in 2016, in next 10 years, marketing managers’ jobs in advertising and promotions are expected to grow by 10%.

The work of a marketing manager is to research, examine, determine, assign, and assess services and product demand to increase it by creating strategies and campaigns to develop demand which can be taken up by target audience.

They also work for establishing and consistently maintaining the brand’s image positive in the eyes of the target audience.

Their daily work task includes coordinating and managing marketing with creative staff and also researching in order to uncover opportunities.

They work to build a strong relationship between the company and its existing customers. In some cases, depending upon the structure of the organization, the marketing manager might be an all-rounder and he may focus on one of these responsibilities.

Marketing manager in an organization considered to be business leaders and marketing leaders because they work with a group of executives to find out and set budget and targets.

The entire marketing department is dependent on a marketing manager for direction and guidelines to executive plans as directed by the manager.

 What is the Marketing Manager Job Description?

The marketing manager job description differs by industry type and company, however, in most cases they need to look after the multiple platforms of communication which they use to promote.

When they are asked to explain, “What task marketing manager performs on day to day basis?” given below are some of the roles that a marketing manager performs:

(i) Regularly creating promotional posts, themes, and messages to drive business.

(ii) Coordinating with staff in executing set Digital Marketing Strategy and plan across all channels.

(iii) Experimenting and testing with new trends of the marketing message and grabbing new opportunities.

(iv) Setting budgets for various media and campaigns.

(v) Guiding and directing in following the brand’s social media channels strategy.

(vi) Building strong relationships with local and national media outlets.

(vii) Regularly monitors the performance of the website and company’s presence digitally.

(viii) Discussing issues with the customer services unit to address issues.

(ix) Teaching marketing department about new trends in the industry.

(x) Considering customers feedback received from the customer service department.

(xi) Analyzing and interpreting the advertising results and sharing the conclusion with other departments.

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Now, as you are well aware of the marketing manager job description, the next thing you need to pay attention to is the work environment in which he or she needs to work-

1. Work Environment

Marketing managers usually in an organization have separate cabins but to attend meetings or group discussion they prefer conference rooms.

In some cases, the marketing manager job description required them to work for different locations if they are involved in any way with the production department of the company.

Some companies prefer open offices so that the marketing managers can easily connect with their immediate employees even while working.

Depending upon the working structure of the company or how you prefer to work, this would either lead to further collaboration across the different departments, or this will create a situation of distracting work environment.

In today’s scenario, marketing managers either work on the company’s laptop or sometimes through the company’s smartphone.

If you start working as a marketing manager, you may be even expected to take the company’s laptop and smartphone home to meet the deadline.

2. Working Schedule

A Marketing Manager or even the Digital Marketing Manager is a full-time position where the manager has to give a minimum of nine hours daily to the organization.

Sometimes they are required to present before and after working hours to attend conferences or meetings with the clients.

Marketing Manager Career Profile

Marketing Manager Career Profile

During the time of the company’s special events, marketing managers need to manage the event by giving extra hours and sometimes have to work extra during the weekends to ensure everything goes well.

In a retail business, most marketing managers work during the time of festivals like Diwali, Christmas, Thanksgiving, and on Black Fridays as those days are typically important for company’s sales.

Some companies for giving extra hours generally compensate by managing their day offs. This job is suitable for those who can work even till late hours.

Functions of a Successful Marketing Manager

1. Works with senior-most management

Marketing manager works directly with upper-level management. Digital Marketing Manager assists the upper management in finding out the best marketing policies and plans to solve issues.

Their job is to work with the management team and figure out the best plans and policies to ensure top-notch marketing of the business.

2. Identify opportunities

To generate and increase the requirement and demand of the company’s products and services, the marketing manager has to look for new opportunities and work on them.

3. Coordinate and supervise business activities

It is the marketing manager responsibilities to establish strong coordination in various business activities of sales, storage, packing, advertisement, transportation, sales promotion, purchase, after sale-services, etc.

4. Evaluate and update the product

In today’s fast changing time, the demand and the requirements of the customers keep on changing from time to time.

To keep up with the changing demands it is necessary for the Digital Marketing Manager to maintain strong connections in the existing markets for the benefit of the company’s by growth and profit.

5. Choose the right medium of distribution

The channel of products and services distribution is decided by the marketing manager whether the manager has decided to through retailers or wholesalers, etc.

A marketing manager as per the requirement of the product and services in the existing and new markets makes the final decision.

6. Launches latest good or service

In order to attract and retain previous customers, a marketing manager deeply researches about the needs of the market and then on the basis of market study he looks forward to a new product launch.

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online & 27th Jan (Wed)
Time: 3 PM IST
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7. Study the political and economic environment

To stand out in the market, a marketing manager has to do an in-depth study of social, economic, and the political aspects in the country and their relation with the products and service.

After analyzing and interpreting all the factors, the manager set strategies to provide the customer with full satisfaction.

Marketing Manager Responsibilities 

Marketing Manager Responsibilities 

Marketing Manager Responsibilities

A digital marketing manager is someone in an organization who is responsible for supervising the distribution of resources for marketing activities.

Marketing activities are performed to determine the failure or success of a company. A few of the common marketing manager responsibilities are stated below:

1. Responsibility Towards Staff/Employees

A marketing manager has many responsibilities when it comes towards the employees/staff of the marketing department.

It’s his duty to train employees to achieve set goals. Some other marketing manager responsibilities towards his team members and employees are

(i) Guide them by solving their problems and clearing their doubts.

(ii) Motivate them by bonuses, perks or incentives.

(iii) Coordinate on different employee activities.

(iv) Maintaining a healthy relationship with them.

2. Responsibilities Towards the Organization

A marketing manager in an organization is a very authoritative position as he is responsible for bringing business to the organization. Marketing Manager responsibilities towards the organization are

(i) Accumulating the outcomes of market study and control the quality and quantity of production.

(ii) Prepares the structure of sales promotion and advertisement and identify the mode of further distribution of products and services.

(iii) Working on product planning, sale forecasting, and rate fixation.

(iv) Manage credit policy and also the price of the day to day marketing activities.

3. Responsibility Towards Humanity 

A digital marketing manager responsibility is not just confined to the employees, organization, and customers but also towards the betterment of the society. He is responsible for

(i) To bring new products or service which fulfills the requirement of society.

(ii) Arrange regular and continuous supply of products at affordable rates in the market.

(iii) Generate more employment opportunities by increasing the demand for the product.

4. Responsibilities Towards Consumers/Customers

(i) To understand and examine the requirements of customers and work accordingly to fulfil them.

(ii) To a manage regular supply of products and services.

(iii) Ensures after-sale-services.

(iv) To inform and guide the consumers about the alternative applications of the products.

Basic Qualifications to Become a Successful Marketing Manager



1. Education

Some companies ask the candidate for the basic bachelor’s degree in order to grab the position in their company.

However, many companies expect that the candidate should have prior working experience.

According to the requirement, some companies even expect applicants to have a master’s degree in a particular field to grab the managerial position.

Applicants with degrees in the following fields have more chances of getting short-listed for the interview:

(i) Marketing

(ii) Communication

(iii) Accounting and finance

(iv) Public relation

(v) Business management

Some marketing managers own previous working experience, which also means that their qualification originates from other fields such as Graphic Design or Journalism.

To begin working with the company some companies offer on-the-job training which makes them familiar with companies working culture, and software tools.

2. Experience

Work experience matters a lot if you planning to look for a job position like marketing manager.

Generally, companies while hiring give more relevance to candidates that hold good past working experience.

In fact, as per the data of marketing manager about 49% of marketing managers in companies have 10 years of prior working experience.

The data of marketing manager working experience status also has concluded that inexperienced candidates or a candidate with the only qualification usually have more chances of becoming successful in low-level positions like specialist role, marketing coordinator, before they touch higher positions.

3. Skills

What extra sets the marketing manager in an organization above from an assistant or a coordinator?

With the growing demand for digital marketing, the skills in an organization have changed to an extent. Given below are some of the skills that every marketing manager should have in order to succeed:

(i) Communication and writing- sometimes marketing managers need to create contents like blogs, press releases, and advertising report or copy.

(ii) Negotiate- in order to buy media for the requirement advertisement requires good negotiating skills to fix up a deal at a good price.

(iii) Creativity- a marketing manager should be creative to bring out something exciting and unique in the market.

(iv) Budgeting- he/she must stick to a fixed budget and work on prioritizing the allotment of resources in multiple channels.

(v) Planning and proper execution- right planning and throughout follow up is important for launching set marketing strategies on a fixed time.

4. Digital Marketing Skills

Digital Marketing Skills

Digital Marketing Skills

(i) SEO- Every marketing manager or digital marketing manager understands how to optimize organizations presence on popular search engines like Bing and Google.

(ii) Social media handlers- Marketing is not just about focusing on product and service but also staying particular on various social media platforms to engage customers.

(iii) Analytics certification- Good knowledge of core metrics and Google analytics provide day-to-day progress status.

(iv) Paid search- Some companies prefer using Bing or Google Adwords to promote well about their brand and their products.

(v) Website optimization- Studying and identifying the problems occurring on a website which to some extent boost revenue and also increases the satisfaction of customers.

(vi) Office programs- He/she should be familiar with basic things like Google Doc or Microsoft office.

(vii) Time management- It is one of the important skills in marketing as a marketer has to perform multiple tasks for it is important knows well how to manage time.

(viii) Under pressure- He/she should be prepared to work under any circumstances and should be ready to meet deadlines.

(ix) Importance to minute detail- While communicating with customers he/she should have complete knowledge about the topic.

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Date: Online & 27th Jan (Wed)
Time: 3 PM IST
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How to become a Marketing Manager?

The journey to become one is not so complicated. You just need the right educational qualification along with the skills to pursue your career in this field. Let us learn this step by step –

1. Get your Bachelor’s Degree –

If you want to become a marketing manager then first and the foremost thing you have got to do is get a bachelor’s degree because that is the minimum educational qualification required for the post.

2. Experience –

Marketing manager is a lot about experience in the field. Unless and until you are practically perfect in this field you can never be sure of a secured career.

In order to attain the experience you go for internships    or you can also gain the experience from your school itself if there is a relevant environment.

3. Start an entry-level job –

You can’t just expect a company to hire you as a marketing manager directly. You have to start your career from an entry-level; get a job of Marketing Assistant, Sales Representative and so on.

Through entry-level jobs you will be able to familiarize yourself with the sector and you will also be able to enhance your skills and sharpen your knowledge about the field. Unless and until you are experienced enough, you won’t be promoted to marketing manager post.

4. Get those skills –

The designation demands a certain set of skills which you need to acquire. You must have a great communication, sales and presentation skills if you want to get to this post.

You must be able to handle more than one projects at a time. Quick decision making along with innovative thinking is must to become a marketing manager. The best way to attain these skills is by indulging into this field. You will get to know about a lot of things if you are into this sector.

5. Professional Marketing Associations –

Being a marketing manager, you must be familiar with the trend. You must know what the market demands at that very moment. You must be familiar with the latest technologies, developments and marketing trends. Joining professional marketing associations will help you.

If you have successfully completed all these steps then you are ready to setup your career as a marketing manager. As you will get experienced into the marketing sector you will get opportunities to become a marketing manager, just make sure that you are careful enough to catch those opportunities as they appear.

How much an experienced or inexperienced marketing manager makes?

The average salary of an experienced marketing manager is somewhere around $90,000. Although finding an someone with prior working experience of about 10 years is difficult.

Depending on the industry type and city, a marketing manager can make even significantly more the average pay.

Many candidates work for years to become successful managers as for once a candidate crosses and reaches the higher level he/she gains a good reputation in the market.

This position is meant for those candidates who are good at planning output driven campaigns.

This path is ideal for those who can work in strict deadlines.

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online & 27th Jan (Wed)
Time: 3 PM IST
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Wrapping Up!

On the concluding note, we hope aforestated tips will empower you in understanding the key things associated with Marketing Manager Job Profile.

Mastering digital marketing skills is one of the most inevitable things in today’s time to get hired, and Digital Marketing Course will help you have those skills like a pro.

Still if you have any query about Marketing Manager Jobs and how you can opt for this profile, feel free to ask your queries in the comments below.

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