YouTube Marketing Tips to Optimize Video Campaigns

5 Min Read. |

YouTube is a video-sharing website headquartered in San Bruno, California, United States. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$1.65 billion. YouTube allows users to upload, view, and share videos, and it makes use of Web-MD, H.264/MPEG-4 AVC, and Adobe Flash Video technology to display a wide variety of user-generated and corporate media videos. Available content includes video clips, TV clips, music videos, and other content such as video blogging, short original videos, and educational videos. Most of the content on YouTube has been uploaded by individuals. Unregistered users can watch videos, and registered users can upload videos to their channels. Videos considered to contain potentially offensive content are available only to registered users affirming themselves to be at least 18 years old. In this post we shall go through some powerful YouTube Marketing tips that can boost your video marketing campaigns.

YouTube Marketing Tips

Video marketing is new theme but already around us, but surely is not going to lose its popularity or credibility as a channel for business promotion. Whoever mentions video marketing my first thought will be YouTube. This is natural, as other video platforms such as Vimeo or DailyMotion doesn’t give stability, it just lacks the power that Google’s video platform has. In this post I’ll be explaining YouTube marketing tips, so that you get idea how to market your brand better and big. Now let’s see how you can create wonderful experience for your YouTube audience.

Make Sure That Those Who Seek Will Find

I’m sure you haven’t thought otherwise, but I have to mention it anyway: optimization matters a lot on YouTube. It’s important, as it is in the world of blogs and websites. Even if your video is totally amazing, if you haven’t properly set titles and description, everything will be in vain. The keywords, title and much more. All these things must be carefully chosen.

Can we get some serious rankings and escape the possibility of being pushed out of the top results?

  • First of all, prepare a title that includes some targeted keywords. These should be in the beginning of your title. You have to make the title catchy and attractive enough, yet include your most precious keywords so it ranks well.
YouTube Marketing Tips

YouTube SEO-Source-business2community

  • Secondly, you have to look out when creating your video description. Keywords do matter here too, but your main concern is making a coherent description containing them. Don’t be scared to experiment with a longer description – people who are looking for a video will always want to read more on it before watching.

Do pay heed on the Copyright of your Video

This is again one of the most important YouTube Marketing Tips that will have a great impact on your branding experience on the video platform. Keeping a YouTube channel involves experimenting and mixing many different kinds of content – audio, video, even written or narrated one such as speeches or reviews.

Copyright infringement claims are a kind of a big deal on YouTube and the staff is merciless in enforcing the law. It’s not only about the fact that your video might get deleted – YouTube might even remove your whole channel. And this is a marketing disaster for you. Always think twice before creating, think once again before uploading. This one is for sure going to be one of the most critical YouTube Marketing Strategy for you.

Always read the Terms of Service or Conditions and always inform yourself over the content you’re about to use in your YouTube video. You should also seek the consent of any author, if possible. Most artists are easy-going, because they know a video that includes their works will increase their exposure. Make sure you don’t forget to ask them, always credit them if you get permission. Mention their names along with their works.

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Get Your Branded Channel Right

The branded YouTube channel is one of the most pleasing things for your audience’s eyes. They are plenty ways to customize your video channel and your YouTube marketing efforts. You can create custom background, pick your color scheme.

Beside colors, you can create playlists and segment your video content into different categories. If you have various features and specific topics you cover, breaking them down in playlists will make it easier for your audience.

YouTube Marketing Tips

YouTube Channel- source-Karen Kavett YouTube page


Design a beautiful and customized YouTube channel like shown example above with easy navigation and segmented content that will be helpful to YouTube watchers, and you’ll get a very neat brand experience.


Aforestated three YouTube marketing tips seem like a foundation of a good brand experience. They will help you run a YouTube Marketing Campaign that will reach the target audiences and convince them to do what you want them to do.

Once you have covered these YouTube video Marketing tips – they will surely be of tremendous help for your YouTube marketing aspirations. YouTube is future of video marketing, you will see stunning and mesmerizing things in near future. Hope you liked it, Wish you a great video marketing future.

Want to learn how to advertise YouTube videos? -Then joining Digital Marketing Training would help you mater video marketing through hands-on projects and assignments. 

What marketing tips YouTube you prefer? -Share your views in comments below.

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1 Comment

  1. Brana

    Everything necessary at one place. Great reminder. Thank you for sharing.


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