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Why The 1st Position In A Google Search Really Matter?

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Is it really important to appear at the top of a Google search? A BIG Yes! Forget about the enormous difference in Google traffic between the first and second page for a Google phrase or keyword, the difference in Google traffic between the first and second search on the first Google search page is also huge. Let us see how and why:-

1)      33% of the Google organic search clicks go to the top search result – According to the report form Chitika, top result of a Google search fetches 33% of the traffic to that particular page. The traffic drastically drops to just 6% as we move from the 1st search result position to the 5th search position. We can also notice that there is a significant drop between the 10th and 11th search which clearly suggests that there is a significant difference in the Google traffic between the last position of the first page and the first position of the second page too.

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2)      Sites present on the first Google page search results attract 91.5% of the total traffic – The sites present on the first page after searching for a particular keyword or phrase garner nearly 92% of all traffic from the average search. Thus, there is a 95% reduction in traffic as we move from the first page to the second page. As we approach page 4, the traffic is reduced to as low as just 1%, which may be quite insignificant from a business perspective.

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3)      Click through rate for the top search result is highest at 18.2% – According to a study conducted by Slingshot, the click through rate for a website which appears as the top Google search is 18% as compared to 10% for the second Google search. The CTR then steeply declines to just 1% for the last Google search result on the first page.

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Since CTR is a very effective metric to measure the PPC campaign efficiency, the above results rightly suggest why top search results matter a lot to optimize the marketing budget of businesses too.

4)      Ads at the top of the page perform far better than the ads in any other area of the page – According to a report by Compete’s research, though just 24% of the ads appear at the top of a SERP yet it contributes to 85% of the clicks. The ads on the right account for 61% of the total ads while contributing to just 13% of the total clicks. Within the right side ad section, the top search gets 4% of total clicks while the last one gets 3%. The bottom most part of ads receive 15% of the total ads while accounting for only 2% of the clicks. Hence, marketers need to keep this fact in mind to expect the right ROI over their marketing spend and justify it as well.

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The above insights clearly indicate the importance of Search Engine Marketing for a business. An effective SEO can hand over a competitive advantage to a business where all other sources of gaining competitive advantage fail.

Source:-

1) Chitika Report Insights

2) Slingshot Study

3) Compete Research Report

  • search-engine-marketing-training


  • There is 1 comment


    • 4 years ago

      Smita Pawar   /  

      Visitors to a particular site say google, yahoo or bing, only make use of the information on the first page of the search engine results. Therefore, ranking the highest amongst other websites is a challenge. This article should be read to know the importance of ranking on top of a search result page to increase traffic and business revenue.

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