Do you want to do a diploma in Digital Marketing? Then this post caters especially to you.
Any diploma primarily offers in-depth insight and thus, an opportunity to learn deeply about a specific subject. After having completed several courses listed under the education field, a diploma is granted to the student.
They can thus use this as proof for acquiring jobs and applying their knowledge in practical applications.
In this article, we will understand the different ways through which you can do a professional diploma in Digital Marketing and become a certified digital marketer.
By being a certified digital marketer, any digital marketing professionals will have brighter chances to make fortune in the $1 Trillion Opportunity for growth in Digital India.
What is a Diploma in Digital Marketing Course?
The diploma in digital marketing offers students the chance to learn a lot about the fields of market research, analysis as well as evaluation. Through this diploma course, students learn how to evaluate markets.
They do this by learning how to analyze various market dynamics. These dynamics include market trends, growth opportunities, as well as challenges, among other things.
A student pursuing a diploma in digital marketing also gains a deeper understanding of brand management. The qualification also consists of several choices for the students for elective options. These further help them focus on particular areas and therefore, reach their career goals.
The course is essentially a hands-on program that is taught by industry-trained, i.e. experienced professionals and experts. This ensures that the students will be more interested in learning as they are learning directly from experts.
The tuition fees for obtaining a professional diploma in digital marketing vary from institution to institution. It also factors in the duration of the course, which usually ranges from one year to two years.
The students looking to pursue a diploma in digital marketing should directly contact the universities of their choice to determine fee structure as well as whether it constitutes all the things they wish to learn about to reach their career goals.
Let us now take a look at the advantages or benefits of taking up a Diploma in Digital Marketing Course –
Benefits of Professional Diploma in Digital Marketing
Having a professional diploma in digital marketing helps individuals enhance and develop their acquired skills to handle real-life problems.
They can proceed to apply their marketing techniques, which include the designing, implementation, as well as observation of digital marketing campaigns, to help a company grow.
Individuals having a professional diploma in digital marketing can contribute to the entire system of operational marketing and devise effective marketing campaigns. To do this, they can thus use digital practices as well as tools they gained during their diploma in a digital marketing course.
How is the Diploma Going to Help in Your Professional Growth?
Individuals possessing a diploma in digital marketing are usually employed in both large as well as small or medium-sized firms.
Numerous large corporations take in professionals in the field of digital marketing find employment in large corporations. Their education further helps these individuals transform their job profiles as they get to work with industry experts and leaders to impact society.
Careers in digital marketing make use of the skills one gain during a diploma in digital marketing. These skills are essential if one is a marketing manager or even a team lead in the field of marketing. Some of the other career paths include global acquisition management, sales consulting, or product specialist.
Different modules comprised under the diploma in Digital Marketing program are –
- Search Engine Optimization
- Search Engine Marketing (SEM/Google AdWords)
- Social Media Marketing
- Email Marketing
- Inbound Marketing
- Web Analytics
- Facebook Marketing
- Integrated Digital Marketing Strategy
- Affiliate Marketing
- Media Planning and Buying
- Becoming a Freelancer in Digital Marketing
- E-Commerce Listing and Marketplace Selling
- Programmatic Marketing
- Adobe Analytics
- Content Marketing
- Lead Sourcing
Download Detailed Curriculum and Get Complimentary access to Orientation Session
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Download Detailed Curriculum and Get Complimentary access to Orientation Session
Parameters to keep in Mind
Now, let us have a look at different things that you need to pay attention to while opting for any diploma in Digital Marketing programs.
1. Have a good understanding of your objectives, goals, as well as interests
Why do you want to pursue a diploma in digital marketing is a question you need to have the utmost clarity on. Whether it is for growth in career, or business, or a change in fields, you should have a proper purpose in place. Having an interest in learning new things each day is an essential characteristic of becoming good digital marketing professional. Before enrolling, set up and align your goals and objectives with the course.
2. Know which of the digital marketing careers is best suited for you
Ideally, you do not need specific technical skills or knowledge, or academic qualifications to pursue a career in digital marketing. There is numerous career within the field of digital marketing which one can go ahead with. These include SEM (Search Engine Marketing), SEO (Search Engine Optimization), PPC (Pay-Per-Click), SMO (Social Media Optimization), email marketing, affiliate marketing, analytics, and inbound marketing, among several others.
3. Check the rankings as well as the reviews of the digital marketing training institutes on search engines
When looking to pursue a diploma in digital marketing in India or anywhere in the world, one should always check the reputation as well as the ranking of the institutions they plan to learn from. You should also check the competitors of the institutions. For instance, for going ahead with a diploma in digital marketing in India check if the institution of your choice ranks in the top 3 in the search results.
Techniques concerning Google AdWords will also help you verify the same. The online presence of the institution as well as its reviews helps you in understanding and making a decision.
4. Experience of these digital marketing training institutes
For pursuing a diploma in digital marketing in India choose those institutions which have experienced individuals teaching the course. Moreover, the institution should also include the maximum number of years’ worth of experience. This experience establishes the credibility of the institution. Plus, they can then help with procuring jobs as well.
5. The tuition fees of these institutes
The duration of the course, as well as the quality of the class, decides its total tuition fee. Thus, if you come across the right institution which a slightly higher course fee, do not hesitate as the service of the same will also be useful.
6. The essential training modules included in the coursework
A diploma in digital marketing in India essentially covers modules including an overview of digital marketing, designing, and development of a website, email marketing, the process of generation of leads for a business, in-depth knowledge of PPC advertising as well as Google AdWords, Google analytics, social media marketing, SEO, online display advertising, e-commerce marketing, mobile marketing, content marketing, online reputation management, creation of efficient marketing strategies, affiliate marketing, understanding of AdSense as well as blogging, among several others.
7. Certification that you receive
Once your diploma in digital marketing is finished, you will require a certificate that proves the skills you have acquired. It also helps boost your value within the sector as a digital marketing expert. You must check how the institution certifies you as a trained professional.
Having a diploma in digital marketing with proper certification is of the utmost importance. Make sure that the certificate you receive is either from an organization that has the authority to provide training in digital marketing or the Government.
Why is there a Growing Demand for a Diploma in Digital Marketing?
Some of the key reasons behind the growing demand for a diploma in digital marketing program are –
– A rapid increase in the adoption of digital media
The proliferation of the internet coupled with global digitization is leading to a boom in the number of individuals signing up with different digital marketing mediums and social media platforms. For example, Twitter, Facebook, Instagram, and LinkedIn, among several others.
Owing to this, digital marketing is also witnessing a sizable adoption by all companies. This is because as the internet is not at the tip of everyone’s fingers, the time that is spent on digital media by people growing correspondingly. Owing to these reasons, there is enormous scope for professionals to have a diploma in digital marketing.
– The tremendous growth of E-commerce and businesses
For a company to directly start as an online or internet-based business, there are low entry barriers. While the competition may be high, the barriers for entry for any startup or other activity are significantly low. Thus, there is an explosion of internet-based companies in the current market scenario on a global level. This is further creating considerable demand for professionals in digital marketing.
– Companies are increasingly investing and expanding their budgets for digital marketing
In 2016, according to a report produced by GroupM, digital marketing accounted for around 13 percent of the total advertising and marketing expenditure. This was a significant improvement from that of 2015, which had digital marketing as only about 10 percent of the spending. In the latest years, this percentage split has further increased significantly.
As companies continue to expand their investments in digital marketing, there is also the need for professionals who can make efficient use of this budget to create and deploy effective digital marketing campaigns.
Why is Digital Marketing the Best Career Option in 2020?
Digital media marketing has become one of the most popular career options after graduation for most of the students. If you are in a place where you do not hold a degree in digital marketing, you can still pursue your career in this field. You need a diploma in digital marketing.
Digital marketing is the selling or marketing of products or services with apps, phones, social media, or any other digital media. The diploma in digital marketing is all about providing students with a good knowledge of market research, evaluation of market trends, and brand management. So here are the points why digital marketing is one of the best career options in 2020.
– Abundant job opportunities
The digital marketing industry provides you with ample options for job opportunities. And in the age of digitalization, it has a vast opportunity to career. And as it is more and more popular in buyers, the employment is also increasing highly and hence increasing the open chance of jobs in this field.
– Flexible job options
Digital marketing has a different sub-branch, which provides the student with the chance to choose his future job as per his interest. You can want to be in any responsibility, e.g. SEO analyst, Social media marketing executive, online reputation management executive, digital marketing manager according to your interest.
– Highly-paid career
Not only job options it provides well-paid jobs too to a student. Only a diploma holder can earn up to 4 lakh of salary per annum. This defies alone why digital marketing has become such popular among the students as a career option.
Now, as you have gone through the above article, we hope it is clear to you why a diploma in digital marketing has become the best career option in 2020. We hope our article has helped you choose your career better. Thank you for visiting us.
Benefits of Having A Diploma in Digital Marketing
The digital marketing industry has increased tremendously in recent years.
According to a study, about 90% of the companies say that digital transformations are greatly benefitting the organizations.
More and more companies are welcoming the idea of using digital marketing strategies for the betterment of their company.
At the same time, there are still some companies that still have a cold-feet regarding digital transformation. They are still resistant to use digital marketing tactics for their company. Thus, this article will bring out the definitive advantages of having a diploma in digital marketing.
Benefits of A Digital Marketing Diploma Course
There are a lot of benefits to a diploma in a digital marketing course. Thus, you can find many institutions giving diplomas in digital marketing in India. Some of these important and noteworthy benefits are discussed here.
1) You Can Be In-Demand
Currently, there is a situation where there are lots of digital marketing jobs in the industry but most of the professionals are not equipped for this post. Thus, there is a considerable gap in supply and demand. Thus, having a professional diploma in digital marketing degree will always give you a better job opportunity.
2) More Career Options
Now a diploma in digital marketing will give you a whole new and wide field. There is so much scope in this sector and the job profile is very dynamic. You can practically be choosy and decide for yourself which is the right job profile for you. Different companies have different requirements in the digital marketing sector. Thus, at the end of the day, with this degree, you will have a varied list of career opportunities in front of you and you can choose accordingly.
3) Top-Rated Salary
The digital marketing industry is increasing rapidly every day. With this advancement, there is always a dearth of individuals with a proper degree in digital marketing. As mentioned before, the supply and demand ratio in this market is still higher on the demand side. This is why you will always get a better salary in this industry with the right kind of qualifications and certifications. Thus, a diploma in digital marketing will definitely help you get a better salary.
4) Flexible Work Timing
The work timing in this industry is very dynamic and flexible. You can literally work from home. And the location does not matter at all. All you need is a laptop and a good internet connection. This is why having jobs in this field is very convenient.
5) Brand Advertising
If you have a diploma degree in digital marketing, you can easily build brand awareness and even create better customer relations. This will immensely help the company in generating more revenue and increase productivity as well.
6) Increases Creativity
Being a part of digital marketing will always challenge your creative skills and thus this is a great way to harness and increase your creativity and logic while increasing the efficiency of the company.
Courses that are part of Professional Diploma in Digital Marketing
1) Complete Digital Marketing Course
With this Digital Marketing Course, everyone, from students and freshers to professionals and veteran Digital Marketers, everyone can learn and master new skills in Digital Marketing. It is an Instructor-Led Online and classroom training.
It covers all the elements of Digital Marketing and enables course participants to use them for their personal and organizational goals. The course is best for for-
- Digital Marketing Professionals
- Sales, IT and Marketing Professionals
- HR professionals, etc
2) SEM Course
Again a certification course for those who want to do an online diploma in digital marketing but it is specifically designed for Search Engine Marketing and Advertising professionals and students,
It covers all the concepts associated with-
- Search Engine Marketing Overview
- Pay-per-click overview
- Strategizing PPC campaigns
- Market Analysis
- Ad writing Techniques
- Campaign Management
- Bid Management Plan
- Effective Landing Pages
- Performance Tracking
- Decipher User Psychology
- Reporting & AnalysisTesting
- SEM Management (Other Opportunities)
3) SEO Course
Enrolling in an SEO course will help you learn and master skills to optimize the presence of a brand or a site in the Search Engine Results. With this online Diploma in Digital Marketing, you will learn-
- History of Search & Introduction to SEO
- On-Page Best Practices
- Keyword Research & Competitive Analysis
- SEO Friendly Design & Architecture
- Technical Website Optimization
- Social, Local, Mobile (SoLoMo) SEO Strategies
- SEO Site Audit
- Algorithm Updates
- SEO Tracking
- The Future of SEO
- SEO Career Paths
4) Facebook Marketing Course
If you want to use the power of Facebook for-
- Finding new customers
- Increasing your sales
- Generating demand for your product
- Generating leads for your business
- Building relationships to keep your business on top of user’s mind
Then this online Digital Marketing Diploma course is the best fit for you.
5) Social Media Certification Course
Social media platforms have incredible potential in optimizing presence and sales for brands and businesses. In case, you want to use the right Social Media Platform for your brand, this course would be the right option for you.
Enrolling in this Online Diploma in Digital Marketing for mastering social media will help you learn and master-
- Why care about Social Media
- Demystifying Community Building on Facebook
- Creating Facebook Marketing Strategy
- Live Facebook Community
- Building & Facebook Advertising
- Twitter: The Jewel in the Social Media Crown
- Leveraging LinkedIn for B2B Lead Generation & Personal Branding
- Discussion on other Social Media Channels
- Measuring ROI of Social Media
- Planning & Creating Multi-channel Social Media Strategy
Final Thoughts about Online Diploma in Digital Marketing!
In conclusion, as the industry is currently experiencing a talent gap in terms of digital marketing experts, there is an increased need for professionals with valid skills for the same.
Moreover, the digital marketing sector is very dynamic. Individuals in this field thus need to have the necessary skills to help the company achieve its goal and gain success.
The best diploma in digital marketing consists of modules that help individuals learn the techniques for efficient SEO, SEM, PPC, as well as other forms of marketing.
It also teaches them about the effective use of Google AdWords, AdSense, and other social media marketing and advertising platforms.
In case, you are looking for a diploma in Digital Marketing Program, Digital Vidya’s Digital Marketing Training and Certification program would be the best option for you.