SAS visual analytics is the latest advancement in the fast-growing analytics domain. In fact, analytics is becoming an area of study by itself.
In recent years, companies have realized that huge amounts of data can be organized properly to provide key insights. And these insights should actually drive decision making at every level and in every department.
Marketers, for instance, are expected to spend 11% of their marketing budget on analytics. In such a scenario, it’s important to understand the latest in the field of analytics and how it will have an impact on the overall industry.
It is one such tool which has the potential to change how analytics is used across the world. Let’s take a look at what is SAS visual analytics.
What is SAS Visual Analytics?
According to the SAS website, “It is an easy-to-use, web-based product that leverages SAS high-performance analytic technologies.
It empowers organizations to explore huge volumes of data very quickly to identify patterns, trends, and opportunities for further analysis.”
In other words, it’s USP is its ability to combine SAS’ analytic technology with a seamless user interface and beautiful visual analytics. It is used by accounting and CPA firms, advertising agencies, banking institutions, manufacturing companies, government entities, and technology companies. It can be adapted to the industry it is being used in.
Here are some features that make it unique:
- Users can use the SAS visual data builder to prepare data for exploration and mining very easily. They can summarize and join data, as well as increase the predictive power of their data using the data builder.
- Its designer allows users to create reports and dashboards very quickly. These can be viewed both from the laptop/desktop as well as mobile devices.
- The explorer allows you to create, test and compare models based on patterns discovered during data exploration. You can put the model into production or use the score code with other SAS products.
- There is a central entry point for it. This enables users to perform a wide variety of tasks including preparing data sources, exploring data, designing reports, and analyzing and interpreting data. Again, reports can be displayed on the desktop in its viewer or on a mobile device.
What are the Benefits of SAS Visual Analytics?
In traditional reporting, what you’re reporting on and what needs to be conveyed is always known upfront. Therefore, it is more of a binary and linear process. With it, however, all that changes.
You can actually explore data and its relationships without any predefined goals and discover new insights using the powerful SAS analytics engine. SAS visual analytics tutorials and SAS visual analytics certifications help understand these benefits in more detail. Here are some of the major benefits:
- You can share insights from it on both desktops as well as mobile.
- Users can apply the power of SAS analytics to massive amounts of data.
- Users can explore data visually at very high speeds.
- Users can create powerful statistics models by using SAS visual statistics.
- It allows you to create visual reports and dashboards based on ordinary tables and graphs.
- The tool allows users to create customized graphs quickly.
- It has the ability to connect with all third parties and merge their data in one system. It then analyzes the structured information in a consistent and reliable manner.
- The software is widely used across the IT industry since it has a diverse set of analytics tools.
- It is a very intuitive software, especially when compared to similar tools in the market.
How does SAS Visual Analytics Work?
It starts with the process of exploring and viewing the data in different ways. Users then use the tool to derive insights from their data and create models and reports based on these insights. These reports are also visually rich and easy to interpret.
Here are the steps involved:
- Explore the data. You can use visualization to understand and explore the raw data.
- Build analytics models. You can build predictive models using the raw data and generate model outputs.
- Create reports. You can design your reports and dashboard to be as visually appealing as you want. You can also schedule and distribute your reports directly through the tool. The reports can be viewed both on the web and on mobile devices.
Here’s an infographic that describes the various elements involved and exactly how it works.
Learning the Basics: SAS Visual Analytics Tutorials
SAS itself provides SAS visual analytics tutorial for beginners. If you have used analytics tools, especially SAS tools in the past, this tutorial should be enough to get you started. You can then build on this basic knowledge when you actually start using the tool. Participating in its community is a great way to do this.
If however, you have no knowledge of SAS or other analytics tools, doing a full-fledged SAS visual analytics certification and online course might be a better bet. Many certifications are not very expensive and some even provide placement support. Choose the right course based on your prior experience and your availability.
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How to Leverage the SAS Visual Analytics Community
Its user community is a great way to become more deeply involved in it. The community has many active users who are exploring the tool to create cutting-edge reports and dashboards with beautiful visuals.
SAS visual analytics tutorials and SAS visual analytics certifications can give you the basic knowledge that you need to start using the tool. However, the community is usually the first place that users turn to when they’re trying to try some new way of exploring data or are stuck somewhere. The interaction between users actually pushes them to use the product in new and different ways and thereby expands everyone’s knowledge.
You can join its community. Of course, there is a support team that can help you with urgent technical issues. However, when it comes to long-term collaboration and engagement with the tool, the community is the place to be.
Career Opportunities and Market Demand
A recent study by MONEY and payscale.com found that SAS Analytics skills are the most valuable skills to have in today’s job market. The study analyzed 54 million employee profiles across 350 industries to come up with a list of 21 valuable skills and SAS analytics topped the list.
Companies are understanding the power of analytics more and more. They have realized that they can now apply big data analytics specialization to almost any area of their business, from marketing to supply chain to customer service, to improve outcomes and optimize their business. However, the power of analytics can only be realized effectively if they employ people who can understand and use analytics tools to their full potential.
As a result, there is a great demand for SAS analytics professionals in today’s market. As far as it is concerned, its first version was released back in 2013 and it has only seen consistent growth in adoption since then.
More and more companies are moving to it due to its seamless interface and visual representation. As a result, getting a SAS visual analytics certification is a great way to find a well-paying and challenging job. There are some places that you can get your certification at that also provide placement support. It’s also important, of course, to be prepared for basic SAS related interview questions before you start interviewing for positions.
In conclusion, one can say that SAS visual analytics is fast becoming the go-to analytics tool for companies across the world. If you want to build a career in analytics, learning SAS is definitely the way to go. It combines the power of SAS’ analytics engine with a seamless interface, user experience, and great data visualization. It will continue to be the tool of choice especially as more and more companies are realising the potential of powerful analytics.
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