If this article has caught your attention then I’m safely assuming that you’re someone who is seriously working to build a career either as a Digital Marketer or more specifically as a Social Media expert looking for social media certification. Why should I assume so?
Simple, if you’re seeking information on social media certification, you’ve got to be serious about it. After all, attempting a social media certification is a serious undertaking, one that requires considerable commitment and resources.
While it’s always a good idea to take up a good quality full-time course and a social media certification from a reputed institute, one should also look out for freely available courses and certificates those are provided by reputed companies and platforms, mostly as part of their content marketing initiatives.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Don’t assume that these won’t be of good quality simply because they are freely or easily available. If the course provider is a credible resource then these courses are generally very well crafted and backed by credible research and statistics.
The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network. – Kami Huyse
If you’re at a beginner or intermediate level or looking to get updated with specific platforms, I’m listing out 5 credible and useful Social Media Certification courses for you in this article, provided by some reputed platforms.
Put some effort into these well-put-together social media certification courses, and bring out your “A” game as a Social Media expert. After all, being an “A” player means not leaving out anything important and paying attention to the details.
So here’s to all those who are striving to be part of the “A” team.
5 Social Media Certification Programs To Advance Your Career
Table of Contents
- 5 Social Media Certification Programs To Advance Your Career
- 1. Facebook Blueprint
- Why Is Facebook Certification Valuable To You?
- 2. Certified Social Media Marketing Masters Course (CSMMM) By Digital Vidya
- 3. Hootsuite Academy Certification
- 4. Social Media Marketing 101 By Buffer
- 5. Social Media & Mobile Marketing Course By Digital Academy
- 6) Digital Marketing Nanodegree with Udacity
- 7) Marketing Leadership with Twitter Flight School
- 8) Social Media Marketing on LinkedIn Learning
- 9) Social Media Certification with Boot Camp Digital
- 10) Google Analytics IQ Certification
1. Facebook Blueprint
What is Facebook Blueprint Certification Program?
Facebook Blueprint is the professional social media training certification program offered globally by Facebook about marketing on both Facebook and Instagram, the two key ad platforms of the Social Media giant.
There are three ways to learn with this program, as mentioned the following:
(i) Blueprint eLearning
An online education program that teaches the best practices of advertising on Facebook and Instagram.
(ii) Blueprint Certification
A certification program that measures your understanding of Facebook advertising products and services. One can earn social media certification by passing two of the required exams.
(iii) Blueprint Live
An in-person social media training certification program that teaches how to implement Facebook and Instagram advertising principles in your marketing plans.
(Source: Facebook Blueprint Program Help Center)
Why Is Facebook Certification Valuable To You?
Since both Facebook and Instagram are the behemoths of Social Media advertising, securing a professional certificate from Facebook’s official learning center holds a high value on a Digital Marketer’s CV.
Being certified and proficient in advertising on both these platforms is especially important because of the deceptively simple nature of advertising platforms. We all know that starting an ad campaign is super simple on both Facebook and Instagram. It doesn’t require any specific technical or even marketing skills when it comes to just executing a campaign. That’s the catch.
Just because it’s technically simple and do-able, doesn’t mean that the same applies to the strategy too. It works when a lot is not at stake and when the ad budgets are experimental and insignificant. When the budgets go high/ consistent and an important campaign needs to be rolled out, an experienced Social Media marketer with in-depth strategy becomes crucial.
That’s when a Facebook Blueprint Certification makes you stand out as a valuable Social Media professional.
Interesting Trivia: Just after the Facebook Blueprint program was rolled out in March 2015, there were already more than a million enrollments within the first 18 months.
Link to the Program: https://www.facebook.com/blueprint
2. Certified Social Media Marketing Masters Course (CSMMM) By Digital Vidya
What Is A Certified Social Media Marketing Masters Course By Digital Vidya?
Certified Social Media Marketing Masters Course by Digital Vidya is a widely sought-after and well-regarded online learning and social media certification program in the country.
This is a hands-on learning-based classroom-style virtual social media training certification led by a live instructor. The syllabus for the course focuses on building both the Social Media basics as well as leading the participants to the more advanced topics and strategies for leading Social Media platforms.
The program is conducted on weekends i.e. Saturdays and Sundays so that working professionals can make the best use of it without the hassle of managing both work and learning.
Why Is This Social Media Certification Program Valuable To You?
This professional certificate is used by Digital Marketers to propel their professional career by building Social Media Marketing prowess through this certificate. At the same time, it is also a great place to start for budding marketers who are looking to know how to do Social Media Marketing.
Special Features Of This Course Include:
- Live instructor-led classroom-style sessions
- Lifetime access to the latest learning content in presentations and video formats
- Research-based internship opportunities
- Hands-on learning through live projects and assignments
- Access to Discussion Forum with 24×7 support from the trainers
- Widely recognized by both the industry and the govt. Of India under Vskills initiative
This course is hailed as one of the best offerings in the country and this is the closest that working professionals can get to classroom-style immersive learning to advance or kick-start their careers in Social Media Marketing.
Interesting Trivia: Digital Vidya has trained 61000+ professionals (incl. CXO’s) from 10,000+ brands in 2100+ pieces of training across Asia since 2009
Link to Program: https://www.digitalvidya.com/social-media-marketing-course/
3. Hootsuite Academy Certification
What Is Hootsuite Academy Certification Program?
Hootsuite Academy is the education and training arm of one of the most preferred Social Media tools suites out there. It is an extensive online social media training certification platform that offers both free and paid programs.
Some of the tutorials and courses offered by Hootsuite are free of cost. However, the professional Social Media Certifications are paid. This social media certification fee is a one-time fee.
Why Is This Social Media Marketing Certification Valuable To You?
“Businesses are rapidly increasing their investment in social media marketing, and we’re seeing this first hand.”
- Ryan Johnson, Categories Director at Upwork
There has been a certain tectonic shift in the way brands approach their marketing strategies over a period of time and how the budget allocation happens. Social Media has affirmed its solid presence as a powerful Digital Marketing channel and now it has even started getting the lion’s share from the marketing budget allocation.
When big budgets come into the picture, brands look to bring in professionals and domain experts on board. That’s when a reputed professional certificate in Social Media Marketing from a well-known resource like Hootsuite plays an important role on your CV.
Hootsuite academy provides rich learning resources in an entertaining format of interesting videos and learning resources from a wide variety of industry experts, all via its online academy.
“Hootsuite Academy is the one place that entrepreneurs can find the most up-to-date information from people who do it every day. Professionals at the forefront of social media marketing, outreach and user engagement—both within Hootsuite and from the industry at large—share their know-how and provide guidance on how to use social media as a tool for attracting customers and to align social media to your business goals.”
- Cameron, Senior Director of Social, community, and Education at Hootsuite (Source: Small Business Computing)
Once candidates have passed Hootsuite Academy’s Social Media Marketing Certification (worth $199), they get listed in Hootsuite’s Certified Professionals Directory. They also continue to enjoy free access to updated course material so that the candidates can stay updated with the latest Social Marketing trends.
Interesting Trivia: Hootsuite Academy claims to have trained more than 200,000 professionals in Social Media Marketing skills and out of those more than 30,000 professionals have been certified.
Link to the Program: https://hootsuite.com/education/certifications#
4. Social Media Marketing 101 By Buffer
What Is Social Media Marketing 101 Learning Program By Buffer?
Social Media Marketing 101 by Buffer is a lean and mean learning program for budding Social Media Marketers. This is specifically designed for quick and fast-paced, implementation-oriented learning for its users.
This is an email course that comes with the latest tips, tricks, hacks, and strategies for giving your Social Media Growth Strategies the required push. In this social media marketing certification course, there would be 25 daily lessons sent via email.
The curriculum is power-packed with how-to information, video tutorials, data, examples and exercises, etc to ensure a cutting-edge no-nonsense learning experience for you.
Why Is This Social Media Marketing Certification Course Valuable To You?
Learning Social Media is one thing and learning to grow hack your Social Media Marketing is another. This course is for growth hacking. The precise and actionable tips and strategies in this course are focused on pushing growth.
This is a fast-paced course that cuts all the unnecessary frills and gets straight to the business. The emails hit your mailbox and so you don’t have to go looking for anything. The fundamentals are smartly divided into 25 easily consumable lessons for clear understanding.
The lessons come in various formats so that the learning methods are used as relevant to the topic. And most importantly, you get a lot of exercise to really get your hands dirty and see the impact of your learning.
This course really means business when it comes to imparting knowledge on Social Media Marketing Growth Strategies.
Link to the Program: https://buffer.com/email-courses/social-media-101
5. Social Media & Mobile Marketing Course By Digital Academy
Social Media and Mobile Marketing Course is a flagship program offered by Digital Academy to help both the student and the professionals develop a professional career built upon the Social Media Marketing fundamentals and skill-sets in the new era of Social Media led by the growth of mobile.
The key differentiator of this program is two-fold:
- The program’s curriculum focuses on the usage of Social Media in various aspects of the business like brand building, communication strategies, customer service, loyalty marketing, public relations etc.
- It is integrated with the fundamentals of mobile marketing that has become the main focus of all modern digital marketing strategies.
For this purpose, the course is divided into two modules – (a) Social Media Marketing (b) Mobile Marketing.
Why Is This Social Media Certification Program Valuable To You?
There are very few courses and social media certification programs that mainly focus on the usage of Social Media in the bigger picture of a brand’s overall strategy.
Most programs focus merely on theory and case studies. But the real benefit of the learning comes out when the learning is done in correlation with practical usage afterward. Both the modules for Social Media and Mobile Marketing are designed keeping this in mind. This is the real value that you get out of this program.
By successfully completing this program, the participant will be able to plan, execute, and monitor a successful brand campaign on social media, covering the following functional areas.
- Designing a strategic social media campaign for a brand
- Recommend social media action plans to senior management
- Social Media crisis management for brands
- Monitoring/measuring the social media success of a brand
(Source: As described on the program’s home page)
If you’re looking for a program that will provide you with a definitive edge as a Digital Marketer in your job or business, then this program is for you.
Link to the Program :
6) Digital Marketing Nanodegree with Udacity
What is Digital Marketing Nanodegree with Udacity?
Digital Marketing Nanodegree is a 3-month program. It was established with famous technology companies such as Facebook, Google, and Hootsuite. The certification course is designed to start a brilliant career in digital marketing. This program comprises all the necessary skills for vital social programs. It also provides an extensive perspective of the digital marketing world. The course is an amalgam of practical assignments and online modules. The practical assignments include running and calculating campaigns and SEO auditing.
Why is Digital Marketing Nanodegree certification with Udacity valuable for you?
This brand certification course will make participants learn to build marketing content, make the content easily discoverable in search engines, etc. The participants will learn how video and display ads work, marketing with email, and optimizing performance with Google analytics.
This program builds a skill set for social media marketing. After completing this course, the participants will get career support to connect with big companies such as IBM and Amazon. The students will have a digital marketing portfolio of their finished projects to show to employers.
Link to the program :
7) Marketing Leadership with Twitter Flight School
What is Marketing Leadership by Twitter Flight School?
The marketing Leadership program helps the participants and agencies to gain a good impression on the Twitter platform. It has around 330 million active users. This Marketing Leadership course is free of cost. The course is made to help businesses to achieve Twitter aims. It also elevates the number of audiences.
The certification consists of five little modules that take around 10-15 minutes to work along.
Why Marketing Leadership Program precious to you?
It is vital to know everything about Twitter, and this program enhances all about advertising on this platform. The course is a high expertise program for individuals as well as companies.
Each of the lessons is packed with case studies, statistics, and practical knowledge for enhancing the understanding of Twitter. Other additional modules are there: Twitter video and Twitter ads. The end of every module tests participants’ knowledge. After completing the certification successfully, participants will receive a certificate either added to their LinkedIn profile or printed.
The Leadership program by Twitter Flight school are:
•Selecting the perfect learning program
Link to the program:
8) Social Media Marketing on LinkedIn Learning
What is Social Media Marketing on LinkedIn Learning?
The LinkedIn Learning certification Program is a massive open online course (MOOC) platform. Around 1000 courses are being offered and taught by well-experienced specialists in the arena of social media and digital marketing. The participant will find 60 social media marketing programs that consist of around 1600+ video tutorials at each level.
Why is Social Media Marketing on LinkedIn Learning Valuable to you?
The broad catalog of courses is beneficial to every would-be social media marketer. Social Media Marketing course is a unique course for specialized industries such as Adobe spark Post and Social Media for Nonprofits.
LinkedIn Learning also provides a social media marketing learning path. The course covers all useful topics like measuring ROI, community management, etc. It is a 15 hours course consisting of video tutorials. LinkedIn Learning can be a good option for participants searching for a flexible and wide range of topics for social media marketing.
Link to the program:
9) Social Media Certification with Boot Camp Digital
What is Social Media Certification by Boot Camp Digital?
Boot Camp Digital for a decade has been providing online training in the arena of social media as well as digital marketing to a large number of people. Boot Camp Digital has great famous clients like Google, NASA, and many more. This Social Media Certification course offers around 70 hours of instructions, consisting of online videos on the particular platform’s marketing methods. Boot Camp digital also provides students with downloadable resources that can effectively help to implement the strategies.
Why is this Social Media Certification by Boot Camp Digital valuable to you?
The Social Media Certification course content is regularly updated following advanced platforms, techniques, and industry trends. There are many benefits of this course. One of the main advantages is: per week, one-on-one sessions along with a well-experienced trainer. The learners will get the opportunity to ask questions respective to their industry or business.
This course can enhance credibility and credentials with high skills. Even the graduates can get industry-recognized certifications on LinkedIn. The learners of the Social Media Certification course will receive:
•Exclusive tool discounts
• Crash courses
•Access to information for one year with updates
Link to the program:
10) Google Analytics IQ Certification
What is Google Analytics IQ Certification?
In this 21st Century, adopting a marketing strategy to drive an audience to a website is essential. If you want to learn and understand the impact of all your marketing efforts, you need a grip of Google analytics. Google Analytics is a good tool for measuring main marketing goals such as conversion, web traffic, and sign-ups. It helps in tracking vital metrics of social media like bounce rates and measuring ROI by UTM.
The Academy of Google Academy helps the learners to develop a high level of proficiency with the Google Analytics tool with the help of many video tutorials and several practice sessions. Learners will also get access to the demo account. It will have actual data for practicing new skills.
Why is Google Analytics IQ Certification valuable for you?
Every unit will end with a final exam to test the knowledge before advancing to the next chapter. The most vital part of the Google Analytics IQ Certification course is: Fully highlighted in the e-commerce industry through the course, and the lessons are much relevant to businesses. After finishing the 1st two courses, take Google Analytics Individual Qualification (GAIQ) assessment at Google academy. The certificate course is free of cost and will be valid for one year.
The Analytic Academy can help grow your venture or startup via intelligent data collection, research, and analysis.
Link to the Program:
Why Choose Social Media Certification?
Social media certification is a specialized credential that helps marketers and professionals increase their knowledge and skills in using social media to market products or services. This credential is offered by various marketing organizations and can be beneficial for those who want to stay ahead of the curve in this ever-changing field.
Social media certification programs typically cover topics such as social advertising, social selling, content marketing, online presence, web development, and social media channel management. Along with a social media professional, a content marketer or marketing planning professional can also get help from this certification to optimize the reach of a brand during a customer journey.
These programs often include hands-on projects that help participants apply their skills in real-world settings. Additionally, many programs offer certification exams to demonstrate mastery of the material and can provide a valuable credential for those looking to advance their careers or grow their businesses.
Whether you are a seasoned marketing professional looking to enhance your social media knowledge or a beginner interested in entering the field, a social media certification can be an excellent way to build your skills and gain recognition as an expert in this exciting field. It will let you learn effective social media management, and current & advanced social media strategy, running Facebook ads, video ads, etc to accomplish ad objectives. You will learn how to meet your target audience using an advertising campaign.
Question: How long is Social Media Marketing Course?
Answer: It takes as little as three months to learn social media marketing, but six months is more than usual with full-time effort. There are numerous social media platforms that must be utilized in order to effectively promote a product or service on social media.
Question: What can I do with a social media marketing certificate?
Answer: You’ll be ready for a wide range of professional social media jobs, including social media manager, strategist, online community manager, social media marketing coordinator, blogger, copywriter, consultant, and analyst.
Question: What is the certification of Instagram?
Answer: A verified badge appears next to a public figure’s name in search and on the profile, indicating that Instagram has validated that the account is the genuine presence of the persona, celebrity, or brand it represents. The verified badge does not guarantee or favor celebrities or brands.
Question: What is the certification of Facebook?
Answer: The Facebook Blueprint certification assesses digital marketers’ understanding of Facebook, Instagram, and Messenger advertising. It covers a variety of topics, including using Facebook insights to give ad campaign suggestions and developing an end-to-end Facebook ad campaign.
Question: How do I become a social media manager in 2022?
Answer: You need to follow these steps-
- Start mastering social media platforms
- Get good at time management
- Understand how algorithms work
- Keep up with the industry
- Look for social media opportunities
- Be ready to adapt and learn
- Become a customer service pro
- Learn how to collect and analyze data
What Are You Waiting For?
Now that you know our top picks for Social Media Certification programs, all you need to do is to go out and enroll yourself for the one that’s best suitable for your learning requirements.
If you’re as serious about your career as a Social Media Marketer as we think you are, then what are you waiting for?
The best time to get yourself professionally certified was yesterday, the second best time is today.
Image Courtesy: Digital Vidya, Buffer, Digital Academy