How to Land your Dream Digital Marketing Job in 2017?
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How to Land your Dream Digital Marketing Job in 2017?

Digital Marketing is continuously gaining importance among all industries globally. According to a report by a digital media agency Carat, digital media spend will account for 27% of the overall ad spend globally in 2017. The contribution of digital media spend will grow to 29.3% in 2017. Given this growth of digital media, there’s an ever-increasing gap between required and available digital marketing talent pool. This gap will continue to create an abundance of digital marketing job at all levels. For any fresher or student who’s interested in building a rewarding career or any sales & marketing professional who’s looking at accelerating his/her career growth, digital marketing offers some of the best job opportunities in terms of roles, salaries & job satisfaction.

How does one grab these lucrative digital marketing jobs in 2017 and beyond? Here’s a list of most popular digital marketing jobs, associated skills, and tips to get hired in digital marketing!How_to_Land_Your_Dream_Digital_Marketing_Job_in_2017_Infographic (1)

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Infographic Content

  • Demand for Digital Marketing Professionals will Rise by 38% this Year
  • Digital Marketing Managers are Paid 16% Higher Salary than their Traditional Counterparts
  • In 2015, Businesses Spent Roughly $27 Billion on Display Advertising in North America
  • 96% of a User’s Time Online is Spent Engaged with Content, Email, News Site, Video Sites and Social Networks
  • Spending on Digital Marketing is Predicted to Grow 12% in the Next Year, while Budgets for Traditional (Non-Internet) Advertising will Fall 2%

Your Digital Marketing Career Landscape

SEO Specialist

Top Tips to Getting Hired as an SEO Consultant

  • Create Your Own Website and Optimize it for SEO – Showcase it in Your Resume
  • Produce Top Notch SEO Content and Share it on Social Media
  • Find Influencers on Twitter and LinkedIn and Help them to Build a Relationship
  • Read Top SEO Blogs: Search Engine Land andThe Moz Blog
  • Get Involved in the Conversation by Commenting and Helping the Community on these Blogs
  • Learn to Use Google Webmaster Tools Like a Pro
  • Study and Complete Google Analytics Individual Qualification
  • Average Salary for an SEO Manager Job Role in the US: $60k per year

Digital Marketing Course by Digital Vidya

Inbound Marketer

How to Kickstart Your InboundMarketing Career

  • Start Your Own Blog to Showcase Your Content and Inbound Marketing Skills
  • Build up an Active Presence on Social Media
  • Read these Blogs: CopybloggerContent Marketing Institute, Inbound.organdHubSpot
  • Learning Basic PhotoShop Skills is a Plus
  • Understand SEO and Improve Your Social Media Marketing Skills
  • Learn about Lead Nurturing Tools such as Customer.io
  • Complete the free Hubspot Inbound Certification
  • Average Salary for an Inbound Marketing Manager in the US: $69k per year 

Search Engine Marketer

How to Become a Search Engine Marketer

  • Lookout and Watch PPC Webinars and Live Chats
  • Reach Out to SEM Influencers, Build Relationships and Learn From Them
  • Sharpen Your Microsoft Excel and Math Skills
  • Create a Sample SEM Strategy for a Potential Client as a Showcase
  • Read these Blogs: Search Engine Watch, PPC HeroInside AdWords and WordStream 
  • Take as many of 6 Google AdWords Certifications
  • Complete Google Analytics Individual Qualification
  • The Average Salary For an SEM Manager in the US: $102k per year

Digital Marketing Course by Digital Vidya

Social Media Marketer

How to Rock as a Social Media Marketer

  • Build a Social Community of Your Own
  • Start Blogging and Learn SEO Basics
  • Graphic Design is Almost a Must
  • Use Tools Like Buffer and Hootsuite for Automation
  • Optimize Everything. E.g: YouTube Video Description, Tags, Titles and #Hashtags
  • Customize to Stand Out. E.g: Twitter and Facebook Headers
  • Read Blogs Like: SocialMediaExaminer, SocialMediaToday and Business2Community
  • Take Facebook Blueprint and YouTube Certifications
  • Average Salary for an SMM Manager Job in the US: $48k per year

Email Marketer

How to Become an All-Star Email Marketer

  • Learn How to Grow a Clients Email Subscriber List
  • Learn to Write Email Subjects that Get Opened, Use Emotion to Your Advantage
  • CreateEffective Call to Actions
  • Sharpen Your Copywriting Skills and Practice Writing Short, Concise Emails
  • Learn How to Optimize Landing Pages
  • Be Familiar on How to Use Top Autoresponders Like AWebber, MailChimpandGetResponse
  • Learn to Use A/B Testing in Email Marketing
  • Read Blogs Like: EmailInstitute, EmailMondayandMarketingSherpa
  • Average Salary for an Email Marketing Manager Job Profile in the US: $64k per year

Web Analytics

How to Get a Web Analytics Job

  • Understand Web Technologies like HTML, Javascript, URL Structures and Redirections
  • Learn How Databases are Laid Out and Understand Database Structures
  • Comprehend Online Marketing. E.g: Organic vs Paid Search, Affiliates, Display Ads and Emails
  • Be a Pro with Microsoft Excel, Network both Online and Offline
  • Play with Publicly Available Real World Data
  • Study and Complete Google Analytics Individual Qualification
  • Learn Bing Analytics
  • Be a Pro at Using Google Webmaster Tools
  • Average Salary for Web Analytics Manager in the US: $97k per year

Does this inspire you for a great career in Digital Marketing? Join Digital Vidya’s Digital Marketing Certification Course to find your dream digital marketing job in 2017!

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  • There are 18 comments


    • 6 months ago

      Pushpender Singh   /   Reply

      Digital marketing allows you to reach a broader, more engaged and targeted audience fast than traditional marketing and is more cost effective. NASSCOM estimates that US$37 billion worth of CMO opportunities will be created In India by 2020.

      • 6 months ago

        Pradeep Chopra   /   Reply

        Thanks Pushpender for sharing these stats about digital marketing. Your inputs further validate job opportunities in digital marketing industry.

    • 6 months ago

      Govind   /   Reply

      would be very interested to Know the impact on Indian Pharmaceutical Market ?
      Since top MNC has started leveraging the benefits of Digital platform ,
      The challenge remains in Ethical Pharmaceutical Marketing ?

      • 5 months ago

        Pradeep Chopra   /   Reply

        Govind: Healthcare industry including Pharma vertical has been actively using digital marketing for fulfilling multiple business and marketing objectives. We’ve worked with a number of global healthcare companies in helping them building internal digital marketing competency. You will find this post about digital marketing for healthcare industry useful:
        http://www.digitalvidya.com/blog/digital-marketing-healthcare-industry/

        What do you mean by ethical pharmaceutical marketing?

    • 5 months ago

      Priya Sharma   /   Reply

      Can u name some of Mnc’s in India hiring for digital marketing or social media marketing jobs?

      • 5 months ago

        Sahil Arora   /   Reply

        Hi Priya,

        According to the Economic Times, it has come across that digital marketing will generate 1.5 lakhs jobs in 2016. Some MNC’s in India hiring for Digital Marketing Jobs in 2016 are Accenture’s, Cognizant, HCL, Amazon, Flipkart, E&Y, Dabur & much more. In these MNC’s you can apply different positions related to digital marketing which includes SEO, Google Adwords, Email Marketing. Since it’s the best time to start your career in digital marketing for your career growth.

    • 5 months ago

      Sravya   /   Reply

      Really informative.How much salary can i get if joined as a fresher?

      • 5 months ago

        Sahil Arora   /   Reply

        Hi Sravya,

        A Digital Marketing professional earns between Rs 15,000 and Rs 250,000 per month. Some popular job profiles in digital marketing are Digital Marketing Executive, Digital Marketing Head, SEO, PPC, Affiliate Marketing, Content Marketing Web Analytics. Apart from job you can also start earning as a Freelancer where you can provide your digital marketing services & start earning. Some Freelance websites offering digital marketing jobs are Upwork, Freelance, Elance & much more.

    • 5 months ago

      Ankit Kakkar   /   Reply

      Can I get a digital marketing job without any experience?

      • 5 months ago

        Pradeep Chopra   /   Reply

        Ankit: Sure. You can begin a rewarding career in digital marketing with digital marketing executive as your 1st job after you have acquired relevant skills. Do join me in our upcoming Digital Marketing for Career & Business orientation session by signing up at http://www.digitalvidya.com/dmo.

    • 4 months ago

      Gaurav Verma   /   Reply

      As a student of digital marketing, should I choose a career in digital marketing SEO or PPC management?

      • 4 months ago

        Sahil Arora   /   Reply

        Hi Gaurav

        Digital Marketing is such a wide domain that it entails a lot of aspects and topics to be covered. Moreover, digital marketing is a fast evolving domain with changes happening almost on a daily basis.

        Search Marketing (both SEO & SEM/PPC) is one of the oldest and still one of the most relevant aspects of Digital Marketing. However, at this stage of the industry, you should be thinking of having a broader exposure before you decide to choose career in digital marketing SEO or PPC management. As shared by others as well, fields such as Social Media Marketing, Mobile Marketing, Inbound Marketing etc are very important for anyone who’s looking at building a rewarding career in Digital Marketing industry.

    • 4 months ago

      Sakshi Rawat   /   Reply

      Which is best certification Digital marketing or Data Science to get high earning job?

      • 4 months ago

        Sahil Arora   /   Reply

        Hi Sakshi,

        I would be talking about my field of expertise which is Digital Marketing. Digital Marketing is the latest marketing technique where you can promote your brand or services using digital devices. I would really prefer you to learn the trends about Digital Marketing without going to universities and rather do internship in Digital Marketing firm and gain experience and learn other trends through digital marketing institutes.

        I would also like to share an article where you will find benefits of digital marketing course? http://www.digitalvidya.com/blog/why-should-i-do-a-digital-marketing-course/

    • 4 months ago

      Simran Verma   /   Reply

      What bachelor degree is closer to digital marketing job?

      • 4 months ago

        Sahil Arora   /   Reply

        Hi Simran,

        No particular degree is required for digital marketing. Any degree is Ok to apply for digital marketing jobs. No programming skills is required. However, if you are MBA in marketing you can apply for digital marketing jobs even without experience. Also, anybody with computer or internet basic skills can do digital marketing gigs by the side to earn extra cash. Opportunities are unlimited in this field.

    • 4 months ago

      Ankur Jain   /   Reply

      As a fresher, how should I search for a job in the field of digital marketing?

    • 3 months ago

      Kiran Zaffer Iqbal   /   Reply

      You did a very good job and you just eased the word for any new SEO student who want to learn it for professional purpose and please carry on your work. Thanks

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